Xiaomi makes Redmi as a sub brand Lei Jun explains the reasoning.
What is Xiaomi and Redmi?
Redmi is a budget smartphone line manufactured by Xiaomi, that was first announced in July 2013. Redmi phones use the Xiaomi MIUI operating system, a mutant of Android.
Xiaomi has been the king of the hill in the Indian market for quite some time now. However, it still hasn’t been able to crack the premium smartphone market because consumers have associated Xiaomi penny-wise smartphones over the time and they are not fully open to spend money on high-end phones from the company.
To solve this problem, Xiaomi launched a completely new smartphone sub-brand: POCO. Now, it looks like Xiaomi isn’t stopping there. The company appears to have decided to spin off Redmi into a separate brand and launch more exciting smartphones in the future.
Xiaomi generally called as MI is a privately owned electronics company headquartered in Beijing, China. It was founded in 2010 by Lei Jun. Xiaomi designs develop and sell not only smartphones but also laptops, mobile apps, and related consumer electronics. It became the world’s 5th largest smartphone manufacturer in 2015. Its mobiles has a lot of reputation in Asian and European countries. The sole reason for this is they provide smartphones with almost all features at very less cost compared to other giant smartphone makers
According to the explanation, Jun added that this move is to make sure that Xiaomi gives more attention to the Redmi brand. This move will also separate Mi and Redmi brands from each other as both brands have a different focus. As reported by GizmoChina, Mi brand is geared towards launching high-end smartphones while the Redmi brand is aimed at bringing value-for-money smartphones in the budget and entry-level price segment. This brings the total number of smartphone brands in India to three. This includes the newly formed Redmi, Mi, and Poco. To recap, Poco is aimed at delivering premium smartphones at an affordable price point
This is also likely to dissociate Redmi, an already popular entity in the Indian smartphone market from its Chinese roots. The company will launch its first smartphone at the January 10 launch event as an independent brand. We are not aware of any details about the upcoming smartphone other than its 48-megapixel primary camera sensor.